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Reimagining the ACBA MAX Experience for the New Era of Self‑Service Banking

Reimagining the ACBA MAX Experience for the New Era of Self‑Service Banking

ACBA Bank is a major financial institution in Armenia providing banking and digital services to individuals and businesses.

ACBA Bank is a major financial institution in Armenia providing banking and digital services to individuals and businesses.

Client

ACBA Bank

Deliverables

Product Design

UX Research

UX Design

UI Design

Design System

The Challenge

We created an interface for self-service terminals used anywhere, clear in any light and simple enough to connect physical and digital banking in one flow.

Client

ACBA Bank

Deliverables

Product Design

UX Research

UX Design

UI Design

Design System

The Challenge

We created an interface for self-service terminals used anywhere, clear in any light and simple enough to connect physical and digital banking in one flow.

Built for
Everyday Use

Built for
Everyday Use

Built for
Everyday Use

The interface was designed from scratch to handle over a hundred operations, from payments to loan repayments and mobile top-ups. Every screen had to work equally well on a bright day or in a softly lit branch, with hardware that was not originally built for high-resolution visuals.

Interface roles and scenarios

Customers perform payments, credit installments, and phone recharges in seconds.

Customers perform payments, credit installments, and phone recharges in seconds.

The system automatically checks entered data, prevents errors, and confirms actions with clear visual feedback.

The system automatically checks entered data, prevents errors, and confirms actions with clear visual feedback.

The structure supports multilingual input and consistent navigation across all operations.

The structure supports multilingual input and consistent navigation across all operations.

We observed real users at terminals, learning from every pause and mistake to create a smoother, clearer, and more confident experience.

We observed real users at terminals, learning from every pause and mistake to create a smoother, clearer, and more confident experience.

Core Flows
and Logic

Core Flows
and Logic

Core Flows
and Logic

From payment to receipt, each process was mapped to reduce friction and shorten steps.

  1. Home & Navigation

    Clear menu paths guide users to services like loans, mobile top-up, or utility payments without confusion.

    01

  2. Home & Navigation

    Clear menu paths guide users to services like loans, mobile top-up, or utility payments without confusion.

    01

  3. Loan Repayment

    Users enter loan codes, view balances, and choose full or partial repayment. Visual cues highlight due dates and remaining amounts.

    02

  4. Loan Repayment

    Users enter loan codes, view balances, and choose full or partial repayment. Visual cues highlight due dates and remaining amounts.

    02

  5. Mobile Payment

    Operator logos and large input zones simplify phone-based payments.

    03

  6. Mobile Payment

    Operator logos and large input zones simplify phone-based payments.

    03

  7. Transaction Review

    A confirmation screen summarizes all entered data with color-coded validation.

    04

  8. Transaction Review

    A confirmation screen summarizes all entered data with color-coded validation.

    04

  9. Receipt & Exit

    Final animation and printed receipt close the experience with clarity and reassurance.

    05

  10. Receipt & Exit

    Final animation and printed receipt close the experience with clarity and reassurance.

    05

  11. System Feedback & Error Handling

    The terminal reacts instantly to errors or missing input, showing clear messages to keep the flow simple.

    06

  12. System Feedback & Error Handling

    The terminal reacts instantly to errors or missing input, showing clear messages to keep the flow simple.

    06

How the
Interface Works

How the
Interface Works

How the
Interface Works

A clear and tactile system designed for direct interaction, where every motion and sound matters.

Main Menu Layout

01

Users reach key operations like loan repayment, payments, or mobile top-up in two simple steps.

Main Menu Layout

01

Users reach key operations like loan repayment, payments, or mobile top-up in two simple steps.

Numeric Input & Validation

01

The keypad interface is built for precision and visibility, highlighting errors or incomplete entries before proceeding.

Numeric Input & Validation

01

The keypad interface is built for precision and visibility, highlighting errors or incomplete entries before proceeding.

Payment Confirmation Flow

01

A review screen displays all transaction details before printing, allowing users to confirm or cancel instantly.

Payment Confirmation Flow

01

A review screen displays all transaction details before printing, allowing users to confirm or cancel instantly.

Hardware Response Layer

01

Interface and hardware are synchronized, responding to every tap with haptic and sound feedback for confidence.

Hardware Response Layer

01

Interface and hardware are synchronized, responding to every tap with haptic and sound feedback for confidence.

Designed to
Stay Clear

Designed to
Stay Clear

Designed to
Stay Clear

The UI’s color system and typography maintain consistent readability in any light. It’s stable, not reactive, ensuring the same experience whether the terminal is inside a branch or under direct sun.

Clarity became the core design rule, every color, line and shadow chosen for maximum stability in real conditions.

It’s been more than ten years we have been cooperating with ZOOM GRAPHICS. Historically, ACBA Bank developed its software solutions in-house, though quite often we have burning projects which require having sustainable and predictable external partners. On behalf of ZOOM GRAPHICS we have a reliable, creative, and flexible partner whom we can handle any complexity project with.

Tigran Simonyan

Deputy CEO on Platforms & Technologies Development at ACBA Bank OJSC

Portrait of Tigran Simonyan, Deputy CEO on Platforms and Technologies Development at ACBA Bank

It’s been more than ten years we have been cooperating with ZOOM GRAPHICS. Historically, ACBA Bank developed its software solutions in-house, though quite often we have burning projects which require having sustainable and predictable external partners. On behalf of ZOOM GRAPHICS we have a reliable, creative, and flexible partner whom we can handle any complexity project with.

Tigran Simonyan

Deputy CEO on Platforms & Technologies Development at ACBA Bank OJSC

Portrait of Tigran Simonyan, Deputy CEO on Platforms and Technologies Development at ACBA Bank

It’s been more than ten years we have been cooperating with ZOOM GRAPHICS. Historically, ACBA Bank developed its software solutions in-house, though quite often we have burning projects which require having sustainable and predictable external partners. On behalf of ZOOM GRAPHICS we have a reliable, creative, and flexible partner whom we can handle any complexity project with.

Tigran Simonyan

Deputy CEO on Platforms & Technologies Development at ACBA Bank OJSC

Portrait of Tigran Simonyan, Deputy CEO on Platforms and Technologies Development at ACBA Bank

It’s been more than ten years we have been cooperating with ZOOM GRAPHICS. Historically, ACBA Bank developed its software solutions in-house, though quite often we have burning projects which require having sustainable and predictable external partners. On behalf of ZOOM GRAPHICS we have a reliable, creative, and flexible partner whom we can handle any complexity project with.

Tigran Simonyan

Deputy CEO on Platforms & Technologies Development at ACBA Bank OJSC

Portrait of Tigran Simonyan, Deputy CEO on Platforms and Technologies Development at ACBA Bank

It’s been more than ten years we have been cooperating with ZOOM GRAPHICS. Historically, ACBA Bank developed its software solutions in-house, though quite often we have burning projects which require having sustainable and predictable external partners. On behalf of ZOOM GRAPHICS we have a reliable, creative, and flexible partner whom we can handle any complexity project with.

Tigran Simonyan

Deputy CEO on Platforms & Technologies Development at ACBA Bank OJSC

Portrait of Tigran Simonyan, Deputy CEO on Platforms and Technologies Development at ACBA Bank

Results
After Launch

Results
After Launch

Results
After Launch

The new interface simplified payments, improved transaction speed, and made banking available in any environment, from open-air terminals to indoor branches.

2x

Faster completion of key terminal tasks

100+

Services delivered through one consistent UI

35%

Fewer steps to complete common payments

Let’s talk about your

digital challenges.

Good work happens when the right teams meet. We’re ready when you are.

Book a call

Let’s talk about your

digital challenges.

Good work happens when the right teams meet. We’re ready when you are.

Book a call

Let’s talk about your

digital challenges.

Good work happens when the right teams meet. We’re ready when you are.

Book a call

Let’s talk about your

digital challenges.

Good work happens when the right teams meet. We’re ready when you are.

Book a call

Let’s talk about your

digital challenges.

Good work happens when the right teams meet. We’re ready when you are.

Book a call

Other Cases

Other Cases

Other Cases