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Turning Market Data Into Clear Insights for Financial Institutions

Turning Market Data Into Clear Insights for Financial Institutions

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CreditMarket.am is an Armenian comparison service for consumer finance. It lists loans, deposits, cards, and insurance from local banks and credit organizations.

CreditMarket.am is an Armenian comparison service for consumer finance. It lists loans, deposits, cards, and insurance from local banks and credit organizations.

Client

CreditMarket.am

Deliverables

Product Design

Product Architecture

API Design

API Development

Back-End Development

Front-End Development

UX Research

UX Design

UI Design

Design System

The Challenge

The team needed a B2B analytics tool to process massive user data from the main platform and turn it into actionable visuals for banks to use in real time.

Client

CreditMarket.am

Deliverables

Product Design

Product Architecture

API Design

API Development

Back-End Development

Front-End Development

UX Research

UX Design

UI Design

Design System

The Challenge

The team needed a B2B analytics tool to process massive user data from the main platform and turn it into actionable visuals for banks to use in real time.

Building the Brain
Behind the Platform

Building the Brain
Behind the Platform

Building the Brain
Behind the Platform

Analytics became the second core product of CreditMarket. It gathers live data from the user-facing site and turns it into visual dashboards for banks and the internal team. Every click, comparison, and submitted application feeds into the system to show what users search for, which banks perform best, and where processes slow down.

Layers of Data, One Interface

Home dashboard gives an instant view of applications, traffic, and conversion rates.

Home dashboard gives an instant view of applications, traffic, and conversion rates.

Market overview ranks banks by performance and loan volumes.

Market overview ranks banks by performance and loan volumes.

Market overview ranks banks by performance and loan volumes.

Market overview ranks banks by performance and loan volumes.

Monitoring view tracks trends by product type and time.

Monitoring view tracks trends by product type and time.

Purpose-built analytics turning complex market activity into clear, actionable intelligence for every financial partner.

Purpose-built analytics turning complex market activity into clear, actionable intelligence for every financial partner.

System Logic and
Core Modules Description

System Logic and
Core Modules Description

System Logic and
Core Modules Description

Every screen in Analytics focuses on a different layer of performance, from market data to user actions. Together they form a live feedback loop between CreditMarket and partner banks.

  1. Monitoring

    A central board showing aggregated metrics across all banks and products. Each chart highlights conversion rates, loan amounts, and processing times.

    01

  2. Monitoring

    A central board showing aggregated metrics across all banks and products. Each chart highlights conversion rates, loan amounts, and processing times.

    01

  3. Market

    A dynamic overview comparing banks by share, loan distribution, and product popularity. Helps partners see where they lead or fall behind.

    02

  4. Market

    A dynamic overview comparing banks by share, loan distribution, and product popularity. Helps partners see where they lead or fall behind.

    02

  5. Behaviour

    Visual analytics of user interaction. Teams can see which filters people use most, where they drop off, and what products drive engagement.

    03

  6. Behaviour

    Visual analytics of user interaction. Teams can see which filters people use most, where they drop off, and what products drive engagement.

    03

  7. Applications

    A structured view of every request sent from CreditMarket.am, complete with user details, bank destination, and application status.

    04

  8. Applications

    A structured view of every request sent from CreditMarket.am, complete with user details, bank destination, and application status.

    04

  9. Platform

    A top-level layer summarizing insights across loan types, deposits, cards, and insurance categories in one unified frame.

    05

  10. Platform

    A top-level layer summarizing insights across loan types, deposits, cards, and insurance categories in one unified frame.

    05

  11. Data Exports

    Partners can download performance snapshots and raw datasets for their internal reporting, ensuring transparency and deeper analysis.

    06

  12. Data Exports

    Partners can download performance snapshots and raw datasets for their internal reporting, ensuring transparency and deeper analysis.

    06

How It Looks
and Feels

How It Looks
and Feels

How It Looks
and Feels

The interface uses the same visual DNA as the public platform, but with a data-first mindset. Clear grids, interactive graphs, and color-coded rankings make complex analytics readable at a glance.

Analytics Home

01

A bird’s-eye view for quick decisions. Key KPIs, line charts, and rankings by banks form a single rhythm of data.

Analytics Home

01

A bird’s-eye view for quick decisions. Key KPIs, line charts, and rankings by banks form a single rhythm of data.

Monitoring

01

Bars and charts highlight how each product group performs over time. Values update instantly as filters change.

Monitoring

01

Bars and charts highlight how each product group performs over time. Values update instantly as filters change.

Market

01

Pie charts and comparative graphs visualize market share and product mix. Rankings keep competition visible.

Market

01

Pie charts and comparative graphs visualize market share and product mix. Rankings keep competition visible.

Behaviour

01

Shows what users actually do: which banks they compare, which filters they apply, and what leads to application.

Behaviour

01

Shows what users actually do: which banks they compare, which filters they apply, and what leads to application.

Designed for
Precision and Growth

Designed for
Precision and Growth

Designed for
Precision and Growth

Analytics was built to expand without complexity. Each dashboard uses the same design system and connects through shared data models. This keeps visuals fast, accurate, and consistent. Updates appear in real time, and new product categories can be added without rebuilding the core.

The structure supports both operational monitoring and strategic insight. It grows with every new partner and product on the main platform.

Results
After Launch

Results
After Launch

Results
After Launch

The analytics suite became a daily tool for banks and CreditMarket’s own team. Decisions now rely on data, not assumptions.

24/7

Live visibility into applications and product performance

4x

Faster reporting and partner performance tracking

5

Analytics dashboards across market, behaviour and requests

Let’s talk about your

digital challenges.

Good work happens when the right teams meet. We’re ready when you are.

Book a call

Let’s talk about your

digital challenges.

Good work happens when the right teams meet. We’re ready when you are.

Book a call

Let’s talk about your

digital challenges.

Good work happens when the right teams meet. We’re ready when you are.

Book a call

Let’s talk about your

digital challenges.

Good work happens when the right teams meet. We’re ready when you are.

Book a call

Let’s talk about your

digital challenges.

Good work happens when the right teams meet. We’re ready when you are.

Book a call