Products

Products

Making Better Financial Choices Simple and Accessible for Everyone

Making Better Financial Choices Simple and Accessible for Everyone

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Let’s talk

CreditMarket.am is an Armenian comparison service for consumer finance. It lists loans, deposits, cards, and insurance from local banks and credit organizations.

CreditMarket.am is an Armenian comparison service for consumer finance. It lists loans, deposits, cards, and insurance from local banks and credit organizations.

Client

CreditMarket.am

Deliverables

Product Design

Product Architecture

API Design

API Development

Back-End Development

Front-End Development

UX Research

UX Design

UI Design

Design System

View Website

The Challenge

Fragmented offers caused confusion and slow decisions. The task was to unite live product data, smart filters, and reliable calculators into one simple flow.

Client

CreditMarket.am

Deliverables

Product Design

Product Architecture

API Design

API Development

Back-End Development

Front-End Development

UX Research

UX Design

UI Design

Design System

View Website

The Challenge

Fragmented offers caused confusion and slow decisions. The task was to unite live product data, smart filters, and reliable calculators into one simple flow.

What Users
Get On Day One

What Users
Get On Day One

What Users
Get On Day One

People can explore loans, deposits, cards, and insurance in one place. Product data stays consistent across listings, detail pages, and calculators, so numbers match what banks publish. A single compare tray follows the user, and the application form hands off the request to the chosen bank without extra steps.

Flows built around real choices

Filters adapt to each bank’s policies, keeping the logic authentic.

Filters adapt to each bank’s policies, keeping the logic authentic.

Calculators run the same formulas used by partner banks and show clear monthly outcomes.

Calculators run the same formulas used by partner banks and show clear monthly outcomes.

The compare tray anchors selections, highlighting meaningful differences.

The compare tray anchors selections, highlighting meaningful differences.

The final step passes a verified application straight to the chosen bank, closing the loop smoothly.

The final step passes a verified application straight to the chosen bank, closing the loop smoothly.

From search to application, the journey stays simple, transparent, and fast.

From search to application, the journey stays simple, transparent, and fast.

User Journey
and Core Screens

User Journey
and Core Screens

User Journey
and Core Screens

Discovery, evaluation, and application live in a single rhythm. Modules reduce friction and keep numbers consistent at every step.

  1. Discovery Description

    Discovery Description: Category hubs surface top products and counts. Users jump in by goal, not by jargon.

    01

  2. Discovery Description

    Discovery Description: Category hubs surface top products and counts. Users jump in by goal, not by jargon.

    01

  3. Smart Filters Description

    Amount, term, currency, and features adjust the list in real time with bank‑accurate ranges.

    02

  4. Smart Filters Description

    Amount, term, currency, and features adjust the list in real time with bank‑accurate ranges.

    02

  5. Product Cards Description

    Key terms, rate ranges, limits, and perks are visible at a glance, with a quick path to details.

    03

  6. Product Cards Description

    Key terms, rate ranges, limits, and perks are visible at a glance, with a quick path to details.

    03

  7. Compare Description

    A side tray collects picks. The compare view lines up parameters and marks the better value.

    04

  8. Compare Description

    A side tray collects picks. The compare view lines up parameters and marks the better value.

    04

  9. Calculators Description

    Monthly payment and total cost update on the fly. Values match the bank’s own logic.

    05

  10. Calculators Description

    Monthly payment and total cost update on the fly. Values match the bank’s own logic.

    05

  11. Application Handoff Description

    A short form validates contacts and choice, then routes the request to the bank securely.

    06

  12. Application Handoff Description

    A short form validates contacts and choice, then routes the request to the bank securely.

    06

How It Feels
In Use

How It Feels
In Use

How It Feels
In Use

Clean cards, sharp tables, and focused forms. Screens are tuned for decisions, not browsing.

Category Listings

01

Listings show currency, amount, and term as the first levers. The table stays readable, tags show status, and the add‑to‑compare action is always nearby.

Category Listings

01

Listings show currency, amount, and term as the first levers. The table stays readable, tags show status, and the add‑to‑compare action is always nearby.

Detail With Calculator

01

A dedicated header shows limits, terms, and payment preview. Users can adjust inputs and see numbers change without leaving the page.

Detail With Calculator

01

A dedicated header shows limits, terms, and payment preview. Users can adjust inputs and see numbers change without leaving the page.

Compare View

01

Parameters line up in columns. Better values are highlighted, weak spots are visible, and a bank button sits below each column for the next step.

Compare View

01

Parameters line up in columns. Better values are highlighted, weak spots are visible, and a bank button sits below each column for the next step.

Application Modal

01

A compact form with amount and term prefilled from prior steps. Validation is instant, then the request is sent to the partner.

Application Modal

01

A compact form with amount and term prefilled from prior steps. Validation is instant, then the request is sent to the partner.

Built To Grow
Without Getting Heavy

Built To Grow
Without Getting Heavy

Built To Grow
Without Getting Heavy

The design system is modular and shared across all categories. It defines layouts and interactions that keep everything consistent as new products appear. Content lives in a CMS, data comes through APIs, and both stay aligned. Performance holds strong, and calculators reuse a single core for accuracy and speed.

This structure keeps the product flexible. New banks and offers appear fast, while screens remain simple to use.

Results
After Launch

Results
After Launch

Results
After Launch

CreditMarket filled a gap in Armenia’s market. It connected banks and users through clear data and simple UX, making financial choices faster and easier.

12

Banks and credit institutions represented on the platform

400+

Financial offers across loans, deposits and insurance

3x

Faster comparison of financial products in one place

Let’s talk about your

digital challenges.

Good work happens when the right teams meet. We’re ready when you are.

Book a call

Let’s talk about your

digital challenges.

Good work happens when the right teams meet. We’re ready when you are.

Book a call

Let’s talk about your

digital challenges.

Good work happens when the right teams meet. We’re ready when you are.

Book a call

Let’s talk about your

digital challenges.

Good work happens when the right teams meet. We’re ready when you are.

Book a call

Let’s talk about your

digital challenges.

Good work happens when the right teams meet. We’re ready when you are.

Book a call