Expertise

Data-Driven UX/UI Design

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Complex systems fail when interface logic is weak.

Complex systems fail when interface logic is weak.

Data-rich products require clarity at scale. Structured components and consistent interaction logic turn complexity into predictable user experiences.

Design System
Flow

Design System
Flow

Understanding Context

01

  • User roles, tasks, and data complexity are clarified.

  • Business goals and brand constraints are aligned.

  • Existing UI patterns and issues are assessed.

Understanding Context

01

  • User roles, tasks, and data complexity are clarified.

  • Business goals and brand constraints are aligned.

  • Existing UI patterns and issues are assessed.

Understanding Context

01

  • User roles, tasks, and data complexity are clarified.

  • Business goals and brand constraints are aligned.

  • Existing UI patterns and issues are assessed.

Structuring the System

02

  • Core components and patterns are defined.

  • Interaction logic and states are mapped.

  • Design tokens and rules are established.

Structuring the System

02

  • Core components and patterns are defined.

  • Interaction logic and states are mapped.

  • Design tokens and rules are established.

Structuring the System

02

  • Core components and patterns are defined.

  • Interaction logic and states are mapped.

  • Design tokens and rules are established.

Designing Interfaces

03

  • Screens are built on top of the system.

  • Data-heavy flows are made predictable and clear.

  • Accessibility and consistency are ensured.

Designing Interfaces

03

  • Screens are built on top of the system.

  • Data-heavy flows are made predictable and clear.

  • Accessibility and consistency are ensured.

Designing Interfaces

03

  • Screens are built on top of the system.

  • Data-heavy flows are made predictable and clear.

  • Accessibility and consistency are ensured.

Supporting Scale

04

  • Documentation supports team adoption.

  • Design decisions remain consistent over time.

  • The system supports growth without redesign.

Supporting Scale

04

  • Documentation supports team adoption.

  • Design decisions remain consistent over time.

  • The system supports growth without redesign.

Supporting Scale

04

  • Documentation supports team adoption.

  • Design decisions remain consistent over time.

  • The system supports growth without redesign.

After this process, interfaces are clear, consistent, and easy to evolve.

After this process, interfaces are clear, consistent, and easy to evolve.

Resulting

Outcomes

Resulting

Outcomes

Resulting

Outcomes

Interfaces become a structured system that supports complex logic.

Scalable and documented design system.

Scalable and documented design system.

Predictable UX for complex logic.

Predictable UX for complex logic.

Faster design and development cycles.

Faster design and development cycles.

Consistent experience across touchpoints.

Consistent experience across touchpoints.

I have been closely working with Zoom Graphics since 2014 on various projects: from a sophisticated international SaaS platform in the wellness space to stand-alone apps and websites, and I am always pleased to recommend them for their integrity, dedication, attentiveness to a client's needs and concerns, and top-notch work ethic. Based in Yerevan, Armenia, Zoom Graphics has a world-class team that makes software engineering seamless and enjoyable.

Zara Martirosyan

Founder of inKin Social Wellness Platform

We have been working with ZOOM GRAPHICS for three years already. It is very, really very rare when the agency is so creative and so precise in their work at the same time. By working with ZOOM GRAPHICS our team knows that they not only keep what has been agreed but they also perfectly combine flexibility and a professional approach. We have created more than five projects together and I know many more are coming.

Diana Oganesian

VP of Innovation, R&D, and New Business Growth at Laboratoire Naturel

Portrait of Diana Oganesian, VP of Innovation, R&D and New Business at Laboratoire Naturel

It’s been more than ten years we have been cooperating with ZOOM GRAPHICS. Historically, ACBA Bank developed its software solutions in-house, though quite often we have burning projects which require having sustainable and predictable external partners. On behalf of ZOOM GRAPHICS we have a reliable, creative, and flexible partner whom we can handle any complexity project with.

Tigran Simonyan

Deputy CEO on Platforms & Technologies Development at ACBA Bank OJSC

Portrait of Tigran Simonyan, Deputy CEO on Platforms and Technologies Development at ACBA Bank

We’re very pleased with our collaboration with UI/UX design lead Sergey Martirosyan from Zoom Graphics. He was extremely quick in his responses, highly professional, and delivered more than we expected. A truly efficient and valuable partnership.

Dianna Mikayelyan

Website Owner at Ameriabank CJSC

Portrait of Dianna Mikayelyan, Website Owner at Ameriabank CJSC

I was extremely impressed by the quality of ZOOM GRAPHICS development and project management teams. The product we received exceeded my expectations and the communication was excellent. I look forward to working with ZOOM GRAPHICS team in the future again.

Ara Sahakian

CPA, CA, ICD.D, Managing Partner at PE Gate

Portrait of Ara Sahakian, Managing Partner at PE Gate

I have been closely working with Zoom Graphics since 2014 on various projects: from a sophisticated international SaaS platform in the wellness space to stand-alone apps and websites, and I am always pleased to recommend them for their integrity, dedication, attentiveness to a client's needs and concerns, and top-notch work ethic. Based in Yerevan, Armenia, Zoom Graphics has a world-class team that makes software engineering seamless and enjoyable.

Zara Martirosyan

Founder of inKin Social Wellness Platform

We have been working with ZOOM GRAPHICS for three years already. It is very, really very rare when the agency is so creative and so precise in their work at the same time. By working with ZOOM GRAPHICS our team knows that they not only keep what has been agreed but they also perfectly combine flexibility and a professional approach. We have created more than five projects together and I know many more are coming.

Diana Oganesian

VP of Innovation, R&D, and New Business Growth at Laboratoire Naturel

Portrait of Diana Oganesian, VP of Innovation, R&D and New Business at Laboratoire Naturel

It’s been more than ten years we have been cooperating with ZOOM GRAPHICS. Historically, ACBA Bank developed its software solutions in-house, though quite often we have burning projects which require having sustainable and predictable external partners. On behalf of ZOOM GRAPHICS we have a reliable, creative, and flexible partner whom we can handle any complexity project with.

Tigran Simonyan

Deputy CEO on Platforms & Technologies Development at ACBA Bank OJSC

Portrait of Tigran Simonyan, Deputy CEO on Platforms and Technologies Development at ACBA Bank

We’re very pleased with our collaboration with UI/UX design lead Sergey Martirosyan from Zoom Graphics. He was extremely quick in his responses, highly professional, and delivered more than we expected. A truly efficient and valuable partnership.

Dianna Mikayelyan

Website Owner at Ameriabank CJSC

Portrait of Dianna Mikayelyan, Website Owner at Ameriabank CJSC

I was extremely impressed by the quality of ZOOM GRAPHICS development and project management teams. The product we received exceeded my expectations and the communication was excellent. I look forward to working with ZOOM GRAPHICS team in the future again.

Ara Sahakian

CPA, CA, ICD.D, Managing Partner at PE Gate

Portrait of Ara Sahakian, Managing Partner at PE Gate

I have been closely working with Zoom Graphics since 2014 on various projects: from a sophisticated international SaaS platform in the wellness space to stand-alone apps and websites, and I am always pleased to recommend them for their integrity, dedication, attentiveness to a client's needs and concerns, and top-notch work ethic. Based in Yerevan, Armenia, Zoom Graphics has a world-class team that makes software engineering seamless and enjoyable.

Zara Martirosyan

Founder of inKin Social Wellness Platform

We have been working with ZOOM GRAPHICS for three years already. It is very, really very rare when the agency is so creative and so precise in their work at the same time. By working with ZOOM GRAPHICS our team knows that they not only keep what has been agreed but they also perfectly combine flexibility and a professional approach. We have created more than five projects together and I know many more are coming.

Diana Oganesian

VP of Innovation, R&D, and New Business Growth at Laboratoire Naturel

Portrait of Diana Oganesian, VP of Innovation, R&D and New Business at Laboratoire Naturel

It’s been more than ten years we have been cooperating with ZOOM GRAPHICS. Historically, ACBA Bank developed its software solutions in-house, though quite often we have burning projects which require having sustainable and predictable external partners. On behalf of ZOOM GRAPHICS we have a reliable, creative, and flexible partner whom we can handle any complexity project with.

Tigran Simonyan

Deputy CEO on Platforms & Technologies Development at ACBA Bank OJSC

Portrait of Tigran Simonyan, Deputy CEO on Platforms and Technologies Development at ACBA Bank

We’re very pleased with our collaboration with UI/UX design lead Sergey Martirosyan from Zoom Graphics. He was extremely quick in his responses, highly professional, and delivered more than we expected. A truly efficient and valuable partnership.

Dianna Mikayelyan

Website Owner at Ameriabank CJSC

Portrait of Dianna Mikayelyan, Website Owner at Ameriabank CJSC

I was extremely impressed by the quality of ZOOM GRAPHICS development and project management teams. The product we received exceeded my expectations and the communication was excellent. I look forward to working with ZOOM GRAPHICS team in the future again.

Ara Sahakian

CPA, CA, ICD.D, Managing Partner at PE Gate

Portrait of Ara Sahakian, Managing Partner at PE Gate

Other Cases

Other Cases

Other Cases

All cases

All cases

Let’s talk about your

digital challenges.

Good work happens when the right teams meet. We’re ready when you are.

Book a call

Let’s talk about your

digital challenges.

Good work happens when the right teams meet. We’re ready when you are.

Book a call

Let’s talk about your

digital challenges.

Good work happens when the right teams meet. We’re ready when you are.

Book a call

Let’s talk about your

digital challenges.

Good work happens when the right teams meet. We’re ready when you are.

Book a call

Let’s talk about your

digital challenges.

Good work happens when the right teams meet. We’re ready when you are.

Book a call