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A Unified Digital Presence Shaped for an International Banking Brand

A Unified Digital Presence Shaped for an International Banking Brand

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Byblos Bank Armenia is part of an international banking group operating across Europe and the MENA region. They offer a full range of financial services for individuals and businesses.

Byblos Bank Armenia is part of an international banking group operating across Europe and the MENA region. They offer a full range of financial services for individuals and businesses.

Client

Byblos Bank Armenia

Deliverables

UX Research

UX Design

UI Design

Back-End Development

Front-End Development

Content Management System

Tech Support

View Website

The Challenge

An outdated structure made navigation of products, services, and actions hard. The goal was to rethink architecture, simplify journeys, and reflect a global banking brand in a digital experience.

Client

Byblos Bank Armenia

Deliverables

UX Research

UX Design

UI Design

Back-End Development

Front-End Development

Content Management System

Tech Support

View Website

The Challenge

An outdated structure made navigation of products, services, and actions hard. The goal was to rethink architecture, simplify journeys, and reflect a global banking brand in a digital experience.

A unified environment
for products and services

A unified environment
for products and services

A unified environment
for products and services

The website evolved into a single system where products, services, and user actions connect naturally. Navigation became clearer, content more structured, and key flows easier to follow. From exploring cards to applying for loans, users move through a consistent experience shaped around real needs.

What the platform brings together

Structured product catalog with cards, loans, deposits

Structured product catalog with cards, loans, deposits

Interactive tools including calculators and converters

Interactive tools including calculators and converters

Application flows connected to internal systems

Application flows connected to internal systems

Service sections with documents, reports, and updates

Service sections with documents, reports, and updates

Complex banking services were translated into a clear, guided digital flow that feels simple to navigate.

Complex banking services were translated into a clear, guided digital flow that feels simple to navigate.

Key journeys and
platform capabilities

Key journeys and
platform capabilities

Key journeys and
platform capabilities

From first visit to final action, the system supports discovery, comparison, and application in a single flow. Each part of the platform reduces friction and helps users move forward with confidence.

  1. Product discovery and navigation

    Users explore cards, loans, and services through structured categories and consistent layouts. Information is grouped in a way that reduces cognitive load and improves clarity.

    01

  2. Product discovery and navigation

    Users explore cards, loans, and services through structured categories and consistent layouts. Information is grouped in a way that reduces cognitive load and improves clarity.

    01

  3. Interactive financial tools

    Loan, mortgage, and deposit calculators help users estimate outcomes before applying. Results update instantly and guide decisions without extra steps.

    02

  4. Interactive financial tools

    Loan, mortgage, and deposit calculators help users estimate outcomes before applying. Results update instantly and guide decisions without extra steps.

    02

  5. Application and request flows

    Forms are integrated with backend systems, allowing users to apply for products directly from the site. Data is captured and processed without breaking the flow.

    03

  6. Application and request flows

    Forms are integrated with backend systems, allowing users to apply for products directly from the site. Data is captured and processed without breaking the flow.

    03

  7. Service and information sections

    Documents, reports, and regulatory content are organized into accessible sections. Users can quickly find what they need without navigating complex menus.

    04

  8. Service and information sections

    Documents, reports, and regulatory content are organized into accessible sections. Users can quickly find what they need without navigating complex menus.

    04

  9. Partner and marketplace integration

    The platform includes partner listings and real estate offers, extending beyond traditional banking and creating additional value for users.

    05

  10. Partner and marketplace integration

    The platform includes partner listings and real estate offers, extending beyond traditional banking and creating additional value for users.

    05

  11. Mobile app entry points

    Dedicated flows encourage transition to mobile banking, connecting web experience with the app ecosystem through clear prompts and entry points.

    06

  12. Mobile app entry points

    Dedicated flows encourage transition to mobile banking, connecting web experience with the app ecosystem through clear prompts and entry points.

    06

How users interact
with the platform

How users interact
with the platform

How users interact
with the platform

A modular structure supports different types of actions while keeping the experience consistent. Visual hierarchy and layout guide users through content and decisions.

Product cards and comparison

01

Users can scan multiple offers and compare key details without leaving the page. Clear visual grouping helps highlight differences and supports faster choices.

Product cards and comparison

01

Users can scan multiple offers and compare key details without leaving the page. Clear visual grouping helps highlight differences and supports faster choices.

Application forms and flows

01

Forms are structured to reduce friction and keep users focused. Inputs are grouped logically, and steps are easy to follow from start to submission.

Application forms and flows

01

Forms are structured to reduce friction and keep users focused. Inputs are grouped logically, and steps are easy to follow from start to submission.

Content and document access

01

Reports, financial data, and documents are presented in clean blocks with clear hierarchy. Download actions are visible and easy to reach.

Content and document access

01

Reports, financial data, and documents are presented in clean blocks with clear hierarchy. Download actions are visible and easy to reach.

Navigation and structure

01

The menu organizes a wide range of services into clear categories. Users can quickly jump between products, services, and information.

Navigation and structure

01

The menu organizes a wide range of services into clear categories. Users can quickly jump between products, services, and information.

A structure that holds
as the bank evolves

A structure that holds
as the bank evolves

A structure that holds
as the bank evolves

The system is based on reusable components and clear patterns. New sections, products, and services can be added without breaking the structure. The interface stays consistent even as the platform grows.

Scalability was part of the foundation, allowing the platform to expand without losing clarity or structure.

Results
After Launch

Results
After Launch

Results
After Launch

The platform aligned structure, brand, and functionality into one consistent digital experience across all sections.

2x

Faster product discovery across key banking services

10+

User flows unified into one structured system

30%

Fewer steps in key application and request flows

Let’s talk about your

digital challenges.

Good work happens when the right teams meet. We’re ready when you are.

Book a call

Let’s talk about your

digital challenges.

Good work happens when the right teams meet. We’re ready when you are.

Book a call

Let’s talk about your

digital challenges.

Good work happens when the right teams meet. We’re ready when you are.

Book a call

Let’s talk about your

digital challenges.

Good work happens when the right teams meet. We’re ready when you are.

Book a call

Let’s talk about your

digital challenges.

Good work happens when the right teams meet. We’re ready when you are.

Book a call

Other Cases

Other Cases

Other Cases

All cases

All cases