Websites

Websites

From fragmented lead flows to a single lending experience

From fragmented lead flows to a single lending experience

Let’s talk

Let’s talk

Relcu is a mortgage platform helping lenders manage leads, communication and loan workflows in one place.

Relcu is a mortgage platform helping lenders manage leads, communication and loan workflows in one place.

Client

Relcu

Deliverables

UX Design

UI Design

Front-End Development

Back-End Development

Strapi CMS

The Challenge

Multiple tools, scattered data, and manual handoffs made it hard to track borrower journeys, respond on time, and scale marketing pages without constant design and development effort.

Client

Relcu

Deliverables

UX Design

UI Design

Front-End Development

Back-End Development

Strapi CMS

The Challenge

Multiple tools, scattered data, and manual handoffs made it hard to track borrower journeys, respond on time, and scale marketing pages without constant design and development effort.

One system for
the full lending journey

One system for
the full lending journey

One system for
the full lending journey

A unified product connects lead intake, communication, and funding into one continuous flow. Incoming requests move through structured stages, where teams review, engage, and convert without switching tools or losing context.

The experience balances clarity and flexibility. Teams can adapt flows, manage pipelines, and launch new pages without slowing down operations or breaking consistency.

Workflow structure

Loan teams track leads, status, and activity in one shared view

Loan teams track leads, status, and activity in one shared view

Marketing teams launch and update pages without engineering support

Marketing teams launch and update pages without engineering support

Operations teams manage flows, data, and communication logic

Operations teams manage flows, data, and communication logic

Leadership gains visibility across the full borrower journey

Leadership gains visibility across the full borrower journey

A single flow replaces disconnected tools and manual handoffs across the entire lending lifecycle.

A single flow replaces disconnected tools and manual handoffs across the entire lending lifecycle.

Inside the
experience

Inside the
experience

Inside the
experience

The interface focuses on readability and flow. Screens guide teams through decisions without overload, keeping attention on what matters.

Unified Lead View

01

All incoming requests are organized into a single table with clear states and structured data. Teams quickly scan, filter, and act without digging through tools.

Unified Lead View

01

All incoming requests are organized into a single table with clear states and structured data. Teams quickly scan, filter, and act without digging through tools.

Modular Page Builder

01

Marketing pages are assembled from reusable blocks. Content can be updated or extended without breaking layout or requiring redesign.

Modular Page Builder

01

Marketing pages are assembled from reusable blocks. Content can be updated or extended without breaking layout or requiring redesign.

Communication Layer

01

Messages are tied directly to user journeys, keeping context intact across touchpoints and channels.

Communication Layer

01

Messages are tied directly to user journeys, keeping context intact across touchpoints and channels.

Structured Data Flow

01

Data moves consistently across stages, avoiding duplication and keeping records aligned from lead to funding.

Structured Data Flow

01

Data moves consistently across stages, avoiding duplication and keeping records aligned from lead to funding.

Scaling content and
product together

Scaling content and
product together

Scaling content and
product together

A modular system allows new pages and flows without breaking existing structure. The experience stays stable as the product grows. The CMS enables fast updates and consistent layouts, letting teams work independently while keeping everything aligned.

Growth does not introduce complexity. The system expands while staying predictable and easy to manage.

Results
After Launch

Results
After Launch

Results
After Launch

The product brought structure to both operations and marketing, creating a consistent and scalable experience.

3x

Faster page creation using modular system

40%

Less manual work across lead handling flows

25+

Visual blocks built with custom illustration system

Let’s talk about your

digital challenges.

Good work happens when the right teams meet. We’re ready when you are.

Book a call

Let’s talk about your

digital challenges.

Good work happens when the right teams meet. We’re ready when you are.

Book a call

Let’s talk about your

digital challenges.

Good work happens when the right teams meet. We’re ready when you are.

Book a call

Let’s talk about your

digital challenges.

Good work happens when the right teams meet. We’re ready when you are.

Book a call

Let’s talk about your

digital challenges.

Good work happens when the right teams meet. We’re ready when you are.

Book a call

Other Cases

Other Cases

Other Cases

All cases

All cases