Websites

Websites

Shaping a digital space for French language, culture, and academic pathways

Shaping a digital space for French language, culture, and academic pathways

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Let’s talk

Institut français d'Arménie is the French Embassy’s institution for language, academic guidance, and cultural programming in Armenia.

Institut français d'Arménie is the French Embassy’s institution for language, academic guidance, and cultural programming in Armenia.

Client

Institut français d'Arménie

Deliverables

UX Research

UI Design

UX Design

Front-End Development

Back-End Development

Content Management System

View Website

The Challenge

One digital space had to serve very different goals at once: course discovery, exam registration, cultural engagement, and study guidance for France.

Client

Institut français d'Arménie

Deliverables

UX Research

UI Design

UX Design

Front-End Development

Back-End Development

Content Management System

View Website

The Challenge

One digital space had to serve very different goals at once: course discovery, exam registration, cultural engagement, and study guidance for France.

Bringing everything
into one system

Bringing everything
into one system

Bringing everything
into one system

The product brought together several public-facing directions into one coherent digital experience. Courses, exams, events, resources, and study information now live inside a structured platform that feels clear, official, and easy to move through.

One system, several audiences

Future students can explore courses by level, age group, and learning goal.

Future students can explore courses by level, age group, and learning goal.

Exam candidates can review formats, dates, pricing, and register online.

Exam candidates can review formats, dates, pricing, and register online.

Visitors interested in French culture can browse events, past programs, and categories.

Visitors interested in French culture can browse events, past programs, and categories.

Armenian students planning studies in France can access guidance, universities, and Campus France content.

Armenian students planning studies in France can access guidance, universities, and Campus France content.

Structure built around what people actually come for

Structure built around what people actually come for

A structured experience
across content and action

A structured experience
across content and action

A structured experience
across content and action

From first discovery to final registration, the platform supports the full public journey. The structure helps people find what matters quickly, while giving the institution room to grow its content and services.

  1. Course discovery

    Course cards group offers by category, audience, and purpose, making the catalog easier to scan and compare.

    01

  2. Course discovery

    Course cards group offers by category, audience, and purpose, making the catalog easier to scan and compare.

    01

  3. Program detail pages

    Dedicated pages explain duration, level, schedule, and format in a way that feels direct and easy to trust.

    02

  4. Program detail pages

    Dedicated pages explain duration, level, schedule, and format in a way that feels direct and easy to trust.

    02

  5. Course selection flow

    A built-in selector helps visitors choose frequency, age range, and level before moving to registration.

    03

  6. Course selection flow

    A built-in selector helps visitors choose frequency, age range, and level before moving to registration.

    03

  7. Exam information and registration

    Exam pages combine practical details, pricing, dates, and sign-up paths in one place.

    04

  8. Exam information and registration

    Exam pages combine practical details, pricing, dates, and sign-up paths in one place.

    04

  9. Cultural programming

    The culture section presents events as an active part of the institution, not a side feature.

    05

  10. Cultural programming

    The culture section presents events as an active part of the institution, not a side feature.

    05

  11. Study guidance and resources

    Campus France content and learning materials extend the platform beyond courses into a wider educational ecosystem.

    06

  12. Study guidance and resources

    Campus France content and learning materials extend the platform beyond courses into a wider educational ecosystem.

    06

How the experience
comes together

How the experience
comes together

How the experience
comes together

A clean visual system and modular page structure helped the platform stay informative without feeling heavy. Content had to do a lot, but the interface still needed to feel open and readable.

Course pages that lead to action

01

Course detail pages combine editorial presentation with practical choice. A large hero, key facts, and a compact selection panel work together to shorten the distance between interest and registration.

Course pages that lead to action

01

Course detail pages combine editorial presentation with practical choice. A large hero, key facts, and a compact selection panel work together to shorten the distance between interest and registration.

Registration that feels official, not intimidating

01

The form collects serious information, including personal details and supporting documents, but the layout keeps it orderly and predictable. Large fields, spacing, and grouped inputs help reduce friction.

Registration that feels official, not intimidating

01

The form collects serious information, including personal details and supporting documents, but the layout keeps it orderly and predictable. Large fields, spacing, and grouped inputs help reduce friction.

A catalog shaped around real intent

01

Courses and exams are grouped by purpose rather than by internal logic. That makes the offer easier to read for adults, teenagers, children, and candidates preparing for certification.

A catalog shaped around real intent

01

Courses and exams are grouped by purpose rather than by internal logic. That makes the offer easier to read for adults, teenagers, children, and candidates preparing for certification.

Culture as part of the product, not decoration

01

The events section adds rhythm and personality to the platform. It introduces categories, upcoming programs, and archive content in a way that supports repeat visits and a stronger institutional presence.

Culture as part of the product, not decoration

01

The events section adds rhythm and personality to the platform. It introduces categories, upcoming programs, and archive content in a way that supports repeat visits and a stronger institutional presence.

A flexible foundation
behind a calm interface

A flexible foundation
behind a calm interface

A flexible foundation
behind a calm interface

The frontend supports different content types, user intentions, and future updates without breaking visual consistency, combining a light editorial feel with a structured system of reusable layouts, patterns, and backend logic that keeps courses, exams, events, and institutional content manageable as one product.

That balance mattered, the platform had to stay simple to use and easy to maintain.

Results
After Launch

Results
After Launch

Results
After Launch

The new platform unified content, registration, and public communication into one structured digital experience.

2x

More direct paths to course registration

4+

Key user journeys unified into one experience

30%

Lower drop-off across multi-step registrations

Let’s talk about your

digital challenges.

Good work happens when the right teams meet. We’re ready when you are.

Book a call

Let’s talk about your

digital challenges.

Good work happens when the right teams meet. We’re ready when you are.

Book a call

Let’s talk about your

digital challenges.

Good work happens when the right teams meet. We’re ready when you are.

Book a call

Let’s talk about your

digital challenges.

Good work happens when the right teams meet. We’re ready when you are.

Book a call

Let’s talk about your

digital challenges.

Good work happens when the right teams meet. We’re ready when you are.

Book a call

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Other Cases

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