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Helping Shape the Digital Experience of One of Armenia’s Largest Bank

Helping Shape the Digital Experience of One of Armenia’s Largest Bank

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ACBA Bank is one of Armenia’s leading financial institutions, serving individuals, businesses, farmers, investors, and premium banking clients.

ACBA Bank is one of Armenia’s leading financial institutions, serving individuals, businesses, farmers, investors, and premium banking clients.

Client

ACBA Bank

Deliverables

UX Design

UI Design

Front-End Development

Back-End Development

API Integration

Visual Direction

Design System

View Website

The Challenge

As the bank expanded, new products, audiences, and communication needs continued to appear. The challenge was to evolve the experience over time while keeping the ecosystem recognizable, approachable, and easy to navigate.

Client

ACBA Bank

Deliverables

UX Design

UI Design

Front-End Development

Back-End Development

API Integration

Visual Direction

Design System

View Website

The Challenge

As the bank expanded, new products, audiences, and communication needs continued to appear. The challenge was to evolve the experience over time while keeping the ecosystem recognizable, approachable, and easy to navigate.

Growing
Alongside the Bank

Growing
Alongside the Bank

Growing
Alongside the Bank

Our partnership with ACBA spans more than a decade. What started as website work gradually evolved into a much broader collaboration. As new products, initiatives, and customer needs emerged, the digital ecosystem grew together with the bank.

Throughout this journey, we acted as an extended digital team, helping shape not only interfaces and services, but also the visual language that later influenced campaigns, communication materials, and physical brand touchpoints.

Multiple audiences

Retail clients access daily banking products and services.

Retail clients access daily banking products and services.

Businesses discover financial tools built for growth.

Businesses discover financial tools built for growth.

Farmers navigate dedicated agricultural programs.

Farmers navigate dedicated agricultural programs.

Investors, premium clients, and internal teams use specialized sections built within one recognizable ecosystem.

Investors, premium clients, and internal teams use specialized sections built within one recognizable ecosystem.

The experience evolved over years, but always felt like one ACBA.

The experience evolved over years, but always felt like one ACBA.

Expanding the Ecosystem
Over Time

Expanding the Ecosystem
Over Time

Expanding the Ecosystem
Over Time

Instead of building isolated projects, new initiatives were gradually integrated into one growing platform. This helped preserve familiarity while supporting the bank’s evolving needs.

  1. Retail Banking

    Cards, loans, deposits, calculators, and digital services became part of a connected customer journey.

    01

  2. Retail Banking

    Cards, loans, deposits, calculators, and digital services became part of a connected customer journey.

    01

  3. Business Solutions

    Acquiring, POS services, and business products received their own structured experience.

    02

  4. Business Solutions

    Acquiring, POS services, and business products received their own structured experience.

    02

  5. Agricultural Programs

    Dedicated sections supported farmers and industry-specific financial products.

    03

  6. Agricultural Programs

    Dedicated sections supported farmers and industry-specific financial products.

    03

  7. Investor Relations

    Reports, ESG materials, governance information, and financial indicators were brought together in one place.

    04

  8. Investor Relations

    Reports, ESG materials, governance information, and financial indicators were brought together in one place.

    04

  9. ACBA Select

    Premium banking developed its own atmosphere while remaining part of the larger ecosystem.

    05

  10. ACBA Select

    Premium banking developed its own atmosphere while remaining part of the larger ecosystem.

    05

  11. Everyday Utilities

    Maps, branch locators, forms, document centers, and currency tools simplified daily interactions.

    06

  12. Everyday Utilities

    Maps, branch locators, forms, document centers, and currency tools simplified daily interactions.

    06

Behind
the Experience

Behind
the Experience

Behind
the Experience

A project of this scale required more than attractive screens. It needed structure capable of supporting growth year after year.

Product Discovery

01

Large catalogs of cards, loans, and deposits are presented through reusable layouts, comparison tools, benefits, documents, and clear entry points into application flows.

Product Discovery

01

Large catalogs of cards, loans, and deposits are presented through reusable layouts, comparison tools, benefits, documents, and clear entry points into application flows.

Digital Applications

01

Application journeys were designed as guided experiences. Progress indicators, grouped fields, validations, and confirmation states help users complete complex processes with confidence.

Digital Applications

01

Application journeys were designed as guided experiences. Progress indicators, grouped fields, validations, and confirmation states help users complete complex processes with confidence.

Brand Direction and Visual Language

01

A renewed creative direction helped ACBA evolve beyond traditional banking communication. Together with the bank’s team, we expanded this language across products, campaigns, and physical touchpoints, introducing more than 100 custom 3D scenes and animations, along with 20+ interactive Three.js card experiences that brought the ecosystem to life.

Brand Direction and Visual Language

01

A renewed creative direction helped ACBA evolve beyond traditional banking communication. Together with the bank’s team, we expanded this language across products, campaigns, and physical touchpoints, introducing more than 100 custom 3D scenes and animations, along with 20+ interactive Three.js card experiences that brought the ecosystem to life.

Mobile Experience Redefined

01

Growing mobile traffic required more than responsive layouts. Navigation, forms, and content hierarchy were rebuilt specifically for smaller screens, creating a consistent experience that feels native across every section of the ecosystem.

Mobile Experience Redefined

01

Growing mobile traffic required more than responsive layouts. Navigation, forms, and content hierarchy were rebuilt specifically for smaller screens, creating a consistent experience that feels native across every section of the ecosystem.

Interactive History Page

01

One of the most distinctive parts of the ecosystem became ACBA's interactive history page. Decades of milestones, archival materials, and visual storytelling were brought together into a standalone experience dedicated entirely to the bank's heritage.

Interactive History Page

01

One of the most distinctive parts of the ecosystem became ACBA's interactive history page. Decades of milestones, archival materials, and visual storytelling were brought together into a standalone experience dedicated entirely to the bank's heritage.

Design System

01

As the ecosystem continued to expand, maintaining consistency became just as important as introducing new features. A shared design system brought together reusable components, patterns, and interface rules, helping different products and teams evolve without losing a unified ACBA experience.

Design System

01

As the ecosystem continued to expand, maintaining consistency became just as important as introducing new features. A shared design system brought together reusable components, patterns, and interface rules, helping different products and teams evolve without losing a unified ACBA experience.

A Foundation Built for
Long-Term Evolution

A Foundation Built for
Long-Term Evolution

A Foundation Built for
Long-Term Evolution

Together with ACBA, we introduced a renewed digital art direction and gradually expanded it across products, communication channels, and physical touchpoints. New initiatives could appear without breaking familiarity for customers.

The objective was never to launch a single website. The real goal was to create a foundation capable of supporting years of change.

Results
After Launch

Results
After Launch

Results
After Launch

Retail experiences remained simple. Investor content stayed structured. Select developed its own character. Yet everything continued to feel unmistakably ACBA.

10+

Years of partnership shaping ACBA’s digital ecosystem.

100+

Custom 3D scenes and animations created for products, campaigns, and wider brand.

20+

Interactive Three.js card experiences bringing the ecosystem to life.

Let’s talk about your

digital challenges.

Good work happens when the right teams meet. We’re ready when you are.

Book a call

Let’s talk about your

digital challenges.

Good work happens when the right teams meet. We’re ready when you are.

Book a call

Let’s talk about your

digital challenges.

Good work happens when the right teams meet. We’re ready when you are.

Book a call

Let’s talk about your

digital challenges.

Good work happens when the right teams meet. We’re ready when you are.

Book a call

Let’s talk about your

digital challenges.

Good work happens when the right teams meet. We’re ready when you are.

Book a call

Other Cases

Other Cases

Other Cases

All cases

All cases